Service and Menu Simplification
CEO aims for a four-minute service standard, simplifying the menu and reducing food and drink offerings to enhance efficiency and focus on core products.
The discontinuation of ' Oleato olive-oil infused beverages and the elimination of extra charges for non-dairy milk reflect a strategic shift towards simplicity and customer preference.
Store Experience and Community Reconnection
Plans to redesign stores include introducing ceramic mugs, more comfortable seating, and a coffee-condiment bar to improve the in-store experience and reconnect with the community.
Addressing customer service issues, Niccol emphasizes the importance of staffing and operational changes to reduce wait times and improve customer interaction.