Strategic International Growth
is targeting countries like and to diversify its user base and advertising revenue, aiming to replicate its success in the internationally.
The company is leveraging AI translations to break language barriers, with plans to support 20 to 30 languages by year-end, enhancing accessibility for non-English speaking users.
Advertising and Search Innovations
International markets currently contribute over 17% to Reddit's revenue, with the company exploring cross-border and local advertising strategies to capitalize on its growing user base.
In response to user feedback, Reddit is investing in improving its search functionality, aiming to help users discover related topics and posts more easily, a move described as a "focused investment" for 2025.