Revenue Generation and Market Expansion
Meta Platforms Inc. is opening its Threads social network to almost all advertisers worldwide, aiming to create a new revenue stream by accessing users in 30 markets, including the US.
This expansion follows a testing phase in the US and Japan, where Threads ads were initially limited to a small number of brands, marking Meta's first significant step towards monetizing the platform since its launch in mid-2023.
Strategic Growth and Competitive Edge
Threads, benefiting from its integration with Instagram and a user base exceeding 320 million, has been adding over 1 million signups daily, positioning itself as a strong competitor in the social media landscape.
Meta's strategy includes leveraging Threads' unique features and its connection to Instagram to attract advertisers, while also facing challenges such as market volatility and an ongoing antitrust trial with the U.S. Federal Trade Commission.