New Menu Addition
McDonald's is adding McCrispy Strips, made from 100% white meat chicken with a new black pepper flavor, to its U.S. menu as a permanent item starting May 5.
The launch coincides with a new Creamy Chili Dip sauce, offering a savory, sweet, and tangy flavor to accompany the chicken strips.
Strategic Moves and Future Plans
This addition marks McDonald's first new permanent menu item in four years, reflecting the brand's strategy to meet evolving customer preferences and capitalize on the growing demand for chicken products.
McDonald's is also planning to reintroduce Snack Wraps and expand its chicken sandwich offering, aiming to increase its chicken market share by the end of 2026.