Strategic Setting and Message
delivered her final campaign speech from the , emphasizing a stark choice for voters between unity and division, and positioning herself as a candidate for all Americans.
Harris aimed to contrast her vision of leadership with Trump's, focusing on themes of improving lives, avoiding division, and rejecting the use of military against dissenters, all while recalling the site of Trump's January 6 speech.
Targeting Undecided Voters and Battleground States
The speech sought to resonate with undecided voters and those in battleground states, using personal stories and emphasizing her plans for the economy and reproductive rights.
Harris' campaign strategy included organizing a speakers list of ordinary Americans and highlighting her visit to Texas, aiming to broaden her appeal beyond traditional Democratic bases.