The Rise of Gut Sodas
Gut sodas, enriched with probiotics or prebiotics, have carved out a niche in the beverage market, attracting attention from major companies like and , and endorsements from celebrities such as and .
These beverages are marketed as beneficial for digestion, featuring slogans like “Trust your gut!” and “Soda’s back!”, aiming to position themselves as healthier alternatives to traditional sugary sodas.
Navigating the Science and Market
Understanding the health claims associated with gut sodas requires deciphering complex labels, with varying ingredients across brands, highlighting the challenge for consumers to grasp their potential benefits fully.
Experts like Paige Langhals-Totino emphasize the mixed data regarding the effectiveness of prebiotic and probiotic supplements, suggesting a cautious approach to their health claims.