AI Mode Revolutionizes Search
Google introduces AI Mode, enhancing search with conversational-like interactions and deeper research capabilities, aiming to redefine how users engage with information online.
This shift, powered by Google's Gemini 2.5 AI model, includes features like automatic ticket purchasing and live video search, marking a significant departure from traditional keyword-based searching.
Impact on Traffic and Competition
Despite the optimism around AI advancements, a study by BrightEdge reveals a nearly 30% decline in clickthrough rates, attributed to user satisfaction with AI overviews, potentially threatening web traffic.
Google's AI push faces competition from alternatives like ChatGPT, amidst legal challenges questioning Google's search engine monopoly, emphasizing the transformative impact of AI on the search landscape.