Incentive Details
introduces the "Ford Power Promise," offering free home charging stations and installation for new EV buyers or leasers, aiming to tackle barriers to EV adoption like charging infrastructure and convenience.
The program, valid from Tuesday through the end of the year, also includes up to $2,000 discounts for customers unable to install a charger or those with existing chargers, alongside 24/7 support for EV-related inquiries.
Strategic Goals and Industry Context
This initiative comes as Ford seeks to accelerate EV sales, which have not met industry expectations, by addressing common concerns such as charging convenience and cost savings compared to gas.
Amidst a broader industry challenge with EV market penetration and competition, Ford's effort aligns with similar promotions by competitors like Chevrolet, aiming to enhance customer confidence and support EV adoption.