Service Details and Pricing
announces the launch of a streaming service offering all programming from its linear networks, set to debut in September, with a monthly subscription fee of $29.99 or an annual fee of $299.99.
A lower-priced, limited option of the ESPN App will be available for $11.99 per month or $119.99 per year, with bundled , , and ESPN offerings priced at $35.99 per month with ads or $49.99 without.
Strategic Moves and Market Context
Disney, ESPN's parent company, aims to combat cord-cutting by expanding its streaming service audience, having added 1.4 million Disney+ subscribers in the last quarter.
The new ESPN service will feature betting and fantasy sports opportunities, distinguishing it from traditional linear television offerings, and is part of Disney's strategy to reach younger viewers and diversify its streaming portfolio.
