Membership Perks Expanded
introduces early shopping hours for Executive Members, allowing access 30 minutes to an hour before general members on weekdays and Sundays, and a shorter window on Saturdays.
This benefit, effective June 30, aims to enhance the shopping experience for Executive Members who already enjoy perks like a 2% rebate on purchases.
Impact on Regular Members and Strategic Goals
Regular Gold Star members will have to wait until 10 a.m. on weekdays and Sundays, and 9:30 a.m. on Saturdays, to shop, highlighting a distinction in access based on membership tier.
The move aligns with Costco's strategy to improve the customer experience amid overcrowding issues, as noted by CEO Ron Vachris, and could potentially drive more memberships to the Executive tier.