Subscription Model Launch
has initiated a paywall, requiring users to pay $3.99 monthly for unlimited access to its articles, aiming to support global journalism costs.
The paywall strategy includes benefits like exclusive election features, original documentaries, and fewer ads for subscribers, with some content remaining free.
Digital Strategy and Industry Context
This move marks CNN's first attempt at a subscription model, following the short-lived CNN+ streaming service, and is part of a broader digital pivot.
Digital subscriptions are a challenging yet promising revenue stream for news organizations, with CNN aiming to evolve its offerings and engage new audiences over time.
