Sales Strategies and Shopper Trends
Retailers are offering extensive discounts and exclusive products on Black Friday to attract shoppers, highlighting the day's importance for in-store sales and traffic.
Despite the shift towards online shopping, Black Friday remains a key event for retailers, with strategies aimed at boosting physical store visits and encouraging impulse buying.
Economic Outlook and Consumer Behavior
Analysts predict a solid but cautious holiday shopping season, with consumers under financial pressure choosing to spend selectively.
Online sales have surpassed expectations, indicating a growing preference for digital shopping, even as retailers push for greater in-store sales on Black Friday.