Financial Struggles
, launched in 2019, is losing over $1 billion annually, making it 's only unprofitable subscription service. The company cut its content budget from $5 billion to $4.5 billion in 2024.
Despite significant investment, Apple TV+ lags behind competitors like , , and in subscriber count, with an estimated 40-45 million subscribers by the end of 2024.
Strategic Adjustments and Industry Position
Apple TV+ productions have garnered over 2,500 nominations and 538 wins, but the service captures less than 1% of total monthly streaming viewership.
To bolster its streaming service, Apple offers Apple TV+ in bundles with other services like , , and under the Apple One program, aiming to keep users within its ecosystem.