Leadership Changes and Strategic Shifts
is undergoing significant executive restructuring, with Mike Rockwell taking over Siri and AI initiatives from , amid concerns over the latter's product development execution.
Rockwell, previously leading Vision Pro development, will now report to software chief , signaling a strategic pivot in Apple's AI efforts.
Challenges and Future Directions
Apple's AI projects, including enhancements to Siri and the ambitious , have faced delays and criticism, pushing CEO to enact leadership changes.
Despite setbacks, Apple aims to refine its AI offerings, with Rockwell's appointment seen as a move to leverage his technical expertise and address Siri's shortcomings.